ShopSM is the online shopping platform of The SM Store, the largest department store chain in the Philippines. It carries a variety of items for every department and brands that can be seen at its stores.
Unboxed the challenges to give the best solutions.
Digged deep on research and created target markets that fit the brand.
Created holistic branding for ShopSM to differentiate it from other SM apps.
More intuitive and user-friendly.
Validated the new design based on the gathered insights from user research and stakeholder interview.
Web and App are both easy and enjoyable to use
There is consistent design, look, and feel for both Web and App
Clean design compared to other e-commerce websites
Experience is customer-focused instead of the usual focus of e-commerce sites of selling
Hyperlocal execution is easily understood and matches the participants’ origin
Concept of the family basket
Step-by-step instructions for returns
Mix of grocery & fashion content
Flow is straightforward
Clear separation of “food” and “non-food” works for the users Milestone update on tracker for ordered items
Visible and first fold placement of sale items
Idea of putting measurements to get the right size for faster process Stays fresh, wellness highlights and place of origin