SM Malls Online
As a superstore, SM needed a super app. SM Malls Online is the ultimate omnichannel experience for customers, extending the reach and accessibility of SM’s physical malls.
As a superstore, SM needed a super app. SM Malls Online is the ultimate omnichannel experience for customers, extending the reach and accessibility of SM’s physical malls.
Despite SM’s enviable physical presence with 85 malls across the Philippines, in today’s digital age, it is imperative that the behemoth in the retail industry also has a sound online presence. We believed that SM’s presence online needed to reflect what its customers loved about the physical malls.
Despite SM’s enviable physical presence with 85 malls across the Philippines, in today’s digital age, it is imperative that the behemoth in the retail industry also has a sound online presence. We believed that SM’s presence online needed to reflect what its customers loved about the physical malls.
We not only retained but highlighted the iconic SM identity of being the go-to for many Filipinos through the app’s visual identity, product philosophy, and UI/UX.
The app boasts the following features:
Despite SM’s enviable physical presence with 85 malls across the Philippines, in today’s digital age, it is imperative that the behemoth in the retail industry also has a sound online presence. We believed that SM’s presence online needed to reflect what its customers loved about the physical malls.
Despite SM’s enviable physical presence with 85 malls across the Philippines, in today’s digital age, it is imperative that the behemoth in the retail industry also has a sound online presence. We believed that SM’s presence online needed to reflect what its customers loved about the physical malls.
We not only retained but highlighted the iconic SM identity of being the go-to for many Filipinos through the app’s visual identity, product philosophy, and UI/UX.
The app boasts the following features:
We conducted in-depth workshops to map the SM customer’s journey, which will be the basis for SMO’s features and user flow.
We studied the branding of SM and scanned the competitive landscape to identify differentiating visual elements.
We reviewed insights based on extensive e-commerce research previously done with 2,500 respondents.
Once we had a prototype ready for testing, we conducted FGDs via Zoom that tackled the customers’ desires, expectations, and considerations regarding SMO.
